Clean Smoke

"If you are really and truly not going to sell to children, you are going to be out of business in 30 years."

Bennett LeBow

CEO Brook Group LTD

Owners of Liggett Tobacco Company

"It’s important to know as much about teenage smoking patterns and attitudes. Today’s teenager is tomorrow’s potential regular customer"

Phillip Morris, Inc

Makers of Marlboro Cigarettes

Internal Memo

“It seems unlikely that we will be able to locate a toxicologist [ a scientist who studies poisons] who will give a `clean` opinion to tobacco, even if (s)he agrees that ingredients pose no risk. The mot realistic hope is that we can get an opinion that tobacco is a `risk factor.`”

 -1986 R.J. Reynolds (RJR) document

“This young adult market, the 14-to24 age group...represent(s) tomorrow`s cigarette business.”

- 1974 RJR memo.

“...comic strip type copy might get a much higher readership among younger people than any other type of copy.”

- 1973 RJR memo.

“[T]he amount of evidence accumulated to indict [accuse] cigarette smoke as a health hazard is overwhelming. The evidence challenging such an indictment is scant.”

- 1962 RJR memo

Cigarettes “cause or predispose, lung cancer...They contribute to certain cardiovascular disorders...They may well be truly causative in emphysema, etc., etc.”

- 1963 internal memo from Addision Yeaman, executive president of Brown and Williamson, president of Council for Tobacco Research.

“Without nicotine...there would be no smoking...”

- 1972 Philip Morris researcher

“We are, then, in the business of selling nicotine, an addictive drug...”

- 1963 internal memo from Addison Yeaman, executive vice president of Brown and Williamson, president of Council for Tobacco Research.

“It’s important to know as much about teenage smoking patterns and attitudes. Today’s teenager is tomorrow’s potential regular customer”

Phillip Morris, Inc
Makers of Marlboro Cigarettes
Internal Memo

“The success of Newport has been fantastic during the last few years…the base of our business is the high school student.”

Lorillard, Inc
Makers of Newport Cigarettes
Internal Memo

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